Case Study
Discover
Amplifying Artistic Voices Through Strategic Interview Design
Objects With Narratives, a Brussels-based collectible design gallery, needed to showcase their featured ceramicists and sculptors to a global audience of design enthusiasts. We produced a four-part interview series that explored profound questions about artistry, creation, and the relationship between artists and their work - resulting in content that garnered significant international engagement across social platforms.
Client
Objects With Narratives
Industry
Functional Art, Collectible Design
Year
2025
Services
Artist Profiles, Personal Branding
About the Project
Thoughtful Questioning to Reveal Deep Insights
We developed provocative questions that prompted authentic discussions about the creative process: "How do you spotlight artistry without overshadowing the artist?" and "How do you create a space where both object and makers share a truth?" These framing devices allowed us to create content that was both intellectually substantial and visually compelling, giving audiences genuine insight into each artist's practice.
Strategic Format Optimization for Digital Platforms
Understanding the attention economies of social media, we edited each interview to 1-2 minutes - condensing hours of conversation into digestible yet substantial segments. This format optimisation contributed significantly to the series' success, with each video achieving between 10,000 and 30,000 views on Instagram and expanding the gallery's international reach.
In Concluding
Joys of Conversation
This project demonstrates our ability to create intellectually substantial content for cultural institutions - a service we offer both European and Japanese clients in the arts and design sectors. It showcases our skill in drawing out meaningful narratives from subjects, a crucial capability for enterprises looking to share their story across cultural boundaries. The impressive viewership numbers prove our capacity to create content that resonates with international audiences, a key value proposition for our cross-continental media services.